James is committed to improving the nation’s sleep, also acting as a spokesperson to raise awareness about the huge impact poor sleep has on both our emotional and physical wellbeing.
James works cradle to grave with poor sleepers and originally trained with The Children’s Sleep Charity, working with them to help families in crisis. During his time there he led the largest teen project in the UK, helping over 2,000 teenagers understand their sleep better and helping them make the environmental and behavioural changes to get them sleeping well.
He does not believe in dictating a solution to parents, but helping them understand their child’ sleep and supporting them to make changes that fits with their parenting style.
James’ passion for helping change the world’s sleep for the better comes from his own experience of poor sleep. Someone who has spent his life sleeping poorly, James knows what it feels like to struggle to sleep and has improved his own sleep by understanding his sleep better and making the right changes.